Why business brokers & agents advertise on BizBen:

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Reach 80,000 viewers daily (mostly business buyers) |
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Over 950 California business brokers & agents currently advertise on BizBen.com |
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Over 200 new listings are added daily on BizBen |
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Best ROI available when selling a small to mid-sized California business |
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Reach 80,000 viewers daily (mostly business buyers) |
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80% of all BizBen visitors are active, motivated buyers |
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Over 50% of business buyers ONLY use BizBen to search on |
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BizBen is quoted regularly in California newspapers & media |
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Online since 1994 - the oldest site selling businesses |
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Confidential & secure: sell your business confidentially |
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You determine the level of Broker/Agent cooperation |
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Access your account 24/7 for:
- stats
- revisions
- place new ads
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BizBen Fast Facts

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50% of small business buyers only search on BizBen.com |
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80,000 viewers daily |
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First online listing site - since 1994 |
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Experts able to assist you in your online advertising efforts |
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Select A Multiple Ad Program
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Number of Listings
In any combination of categories, types and areas
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Listed In Business Broker & Agent Directory
One of the highest viewed areas on the site
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Fed to Websites & Network Partners
Listing sent to sources affiliated with BizBen
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Listings Sent Via Email Alerts & Reports
Ads sent directly to subscribed users - Aprox. 94,000!
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Included In RSS Feed Of Latest Listings For Sale
Sent directly to our network of user sites & direct to buyers, business brokers, agents and owners
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New Ads Added To New Listings Page
Ads listed immediately in search results pages
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Comprehensive Stats
As view, emails received, plus more
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Business Wanted To Buy
FREE access to Posts from motivated business buyers
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Broker & Agent Coop Listings
Co-op on other listings advertised by business brokers & agents
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Unlimited Line Listing Advertising
Unlimited line ads can be placed for your office brokers & agents
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FastTrack Ads
Number per 30 days
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Custom Floating FastTrack Ads
3 to 10 days exposure as new ads are entered
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Workshop Promotion & Blog Participation
Added exposure for your businesses for sale, workshops, announcements
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Top Tier Positioning
In business broker & agent directory
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NDA's/Buyer Profiles Listed
With all your listings for easy download from viewers
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Your Announcements In Our Special News Section
Include your announcements, updates, news in our News, Notes, & Tips
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Banner Ad For Your Company Info
Custom banner linked to info about your services & listings
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Select A Multiple Ad Program
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* Silver : Limited to 20 Brokers/Agents Per County
** Gold : Limited To 8 Brokers/Agents Per County
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Sample Search Results

Information For Business Brokers & Agents: Frequently Asked Questions |
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Questions:
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Click On Any Question To Link To It's Answer Lower On The Page
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Q: |
What is BizBen.com? |
A: |
BizBen.com is an online marketplace that matches business buyers with sellers of existing businesses for sale. In addition, BizBen offers resources, articles, live workshops, online webinars, a syndicated blog, and a podcast on the topic of buying and selling small to mid-sized businesses.
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What does it cost to utilize BizBen? |
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There is no cost to search and find businesses for sale. To advertise a business for sale on BizBen there are many different programs to sell a business. In addition there are no costs to research resouces, read any literature, or utilize the tools to buy or sell a business on BizBen. BizBen is advertising supported with over 1200 California business brokers, agents, business owners, and small business advisors who advertise daily on BizBen.com
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Are there special advertising programs for business brokers & agents? |
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Yes, for business brokers and agents we have our very successful Fast Track ads, and our Gold and Silver advertising and marketing programs (that incorporate our Fast Track ad programs, etc) that were specially designed for business brokers and agents who wanted a more advanced way to reach business buyers, and business owners trying to sell a business. These special advertising and marketing programs are limited to a certain number of brokers and agents per county to ensure their success in these programs. Brokers and agents utilize these programs to: place articles on BizBen, promote workshops, utilize the BizBen syndicated small business blog to write about industry topics, participate in online webinars and podcasts to promote their services.
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Can I add new ads or revise my ads at anytime with a Broker/Agent advertising account? |
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Yes you have full control 24/7 to log into your advertising account and add new listings/ads, revise any ads/listings, make ads inactive or delete them - bottomline you have full control over your advertising account on BizBen. Not only do you have full control to add or revise any of your listings at anytime, but you are also getting the lowest advertising rate to do so.
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How do I make sure BizBen Emails don't go into my SPAM Folder? |
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To make sure important emails sent to you from BizBen don't end up into your email program's spam folder make sure you put these email addresses into you address book: services@bizben.com, bizbendailyreports@bizben.com, and emailreports@bizben.com. If you can put anything being emailed from @bizben.com also will assure you get all our important emails sent to you.
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How much does it cost to to advertise a business for sale listing? |
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Listing a business or opportunity on BizBen.com is very economical. You have several options for selling your business, and one is sure to fit your budget. To see the costs and programs for individual ads go to our sell a business page. For brokers and agents with mutiple listings (ads) please refer to our multiple listings ad rates page.
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How long does it take for my new business for sale listing to be posted on BizBen? |
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To assure quality listings, we review every new listing being posted on BizBen. Your ad will appear immediately in the New Listings section while we make sure your new ad is placed in the appropriate areas and catagories on BizBen making it easier for potential buyers to find and contact you about your business for sale. Unlike other webites your ad on BizBen usually only takes between 30 minutes to 3 hours (depending on the number of new listings being posted at the time) to get reviewed and fully distributed into our network!
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Q: |
When writing an ad for BizBen what are the most important factors? |
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First you want to include as much possible information as possible (as much as confidentiality will allow provided that it is important) in your ad - talk about the history of the business, where its at now, and the potential in the future. Buyers also want to know about: lease factors, number of employees, geographic area, competitive factors, etc. We have found the advertisers who write a comprehensive ad are usually the ones who get the best response from the most number of motivated buyers.
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How do I modify my business for sale ad on BizBen? |
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You can update and modify your BizBen business for sale ad at any time - 24/7. To do so, go to the Advertising Log In page and enter your User Name & Password. You will then see your advertising account where you can revise your ad, see your advertising stats, emails received concerning your ad and other important data.
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What is the term of my business for sale ad? |
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You determine the time period of your ad (Standard or Fast Track) you select one, two, or a three month run. You can "turn-off" your ad at anytime by making it inactive if you want to turn off your ad if lets say you are in escrow and you want to limit or eliminate calls or emails for a period of time.
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Should I include the purchase price and other financial information in the ad? |
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Yes you should. Why waste anyones time and have them call you and waste your time if the price isn't close to what buyers are searching for. Also have someone assist you to realistically figure out the adjusted net income of the business (for the previous three years) - this is one of the most important numbers to potential buyers (and usually the price of the business is some multiple of this number). Some of the more successful business for sale ads on BizBen include in the long description field the last three years of these numbers: Gross Sales, Adjusted Net Income, Inventory Amounts, Accounts Receivable, Accounts Payable (if any), working capital required for a new buyer, etc. Put some effort into this information - it will make the sale of a business much faster and easier on everyone.
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How long should I expect it to take to sell a business? |
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Surveys have found that the national average is approximately six months from your decision to sell to the actual closing. Advertising a business for sale on BizBen usually takes between one to three months from start to finish. The amount of time it will take to sell your business may vary significantly from this average depending upon a number of factors. These factors include deal structure, the time of year, the true value of the business versus the asking price, the size of the business and the local market. The most important factors are usually price and the ability to effectively locate qualified, motivated business buyers. Also very important is the level of exposure you give your listing - make sure you review the BizBen Fast Track advertising program - designed for those looking to sell a business quicker and with usually a much higher response from buyers.
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How do I remove my business for sale listing? |
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You can remove your ad at anytime by logging into your advertising account and the making your ad "inactive" or deleting it.
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What type of information do I need to disclose to a buyer? |
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Only very basic information about your business should be disclosed to a buyer prior to their signing a non-disclosure agreement ("NDA"). An NDA can help protect the confidentiality of any information given to a buyer. Once an NDA is signed, the buyer can be given additional financial and operational information about the company in order to make an informed offer for the business. After an offer is accepted, a significant amount of detailed information will be required during the due diligence process ranging from a review of incorporation papers and other legal documents to a thorough review of accounting work papers and meetings with key employees.
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Should I utilize the escrow process to close my deal? |
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In our opinion if you don't utilize the services of an escrow company, you are asking for trouble later on down the road. The escrow fee should be looked at as insurance that the deal will run smoother and items that are respresented by all parties are documented. I have heard too many horror stories from buyers, sellers, and brokers/agents who wanted to save a little money or figured they didn't need to involve a escrow service to close their deal and got burned later on for not doing so.
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Are there any membership fees to join BizBen to advertise? |
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No there are no membership or initiation fees to join BizBen to advertise. When brokers or agents first start up or come back with us we charge three months of advertising upfront and then the plan goes on a monthly autopay thereafter. Advertisers (brokers and agents) can cancel anytime after their initial three month advertising run.
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Past Testimonials From Brokers And Agents |
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I just want to take this opportunity to thank for not only providing a highly effective way of advertising our listings but also the exceptional personalized service I received. Your Fast Track Ad Program has produced more calls than I can handle. I expect to have a purchase and sale agreement executed this week, after only 10 days of using the program! Thank you again.
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Kevin Westberg, Business Intermediary, Plethora Business Brokers
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I would like to continue with the same restaurant for my primary fast track. That is the one I am trying to push the hardest. I must say, since you switched me to the new Silver Advertising Program for brokers & agents, the exposure has increased significantly and I am getting many more inquires than before. Unfortunately not on the one I am trying to promote the most, but many of the others have gotten multiple inquires and I can definitely see the difference. I am going to take some pictures of the featured restaurant and email them to you to include. Thanks very much for your help. I am very pleased with the initial results. |
Jeff Back, Restaurant Broker |
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Your media is far superior of all websites, and print advertising (i.e. local newspaper advertising, MLS systems etc.) for selling businesses. Last month we completed a stove store transaction with a selling price of $1.1M, this month we have in escrow an art gallery/frame shop with a selling price of $600K, and we have had an intense amount of calls and emails on a sheet metal fabrication business for sale we just started advertising with you! Also since we started doing the FAST TRACK Advertising Program ads we will never go back - it truely makes a difference to got that route. There is little incentive for us to advertise anywhere else when we get such great results from your media & websites in your FAST TRACK Advertising Program. Keep up the good work! |
Steve Smith, Business Broker, Waterfront Group |
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We consistently get calls from business buyers who view your site www.bizben.com, in fact some of the calls are from across the country! We just sold a Check Cashing business thanks to your site. I plan on telling other agents about the success I have had from your website. |
Tom Garmo, Real Estate Agent, Signature Real Estate |
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Your BizBen web site is producing strong responses to our ads – especially our Fast Track postings. Thank you very much. |
Joe Atchinson, CBI, CBB, CPA, MBA - Sunbelt Business Brokers |
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Just to let you know that the gas station, convenience store and car wash that I advertised in your Fast Track Advertising Program received a tremendous reponse from buyers, it sold within 3 weeks at full price and there is a back up offer at full price, both all cash! Best money I ever spent on advertising a business for sale. |
Richard Underwood, Business Broker, Corporate Investment Int'l |
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Recently put in 16 ads into your media to sell businesses and we have gotten an overwhelming response - hard to keep up with all the calls and emails . . . your program is well worth the price. We are very impressed, all your buyers are ready to buy! . . . very refreshing! |
Sharon Hills, C21 Butler Realty, Agent |
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You were correct about the effectiveness of your photo upgrades - FAST TRACK Advertising Program. I added photos to a restaurant listing I had for 6 months. Before the photos and FAST TRACK Program I received 3 to 4 hits per week with my line ad. After the upgrade with photos I got about 4 to 5 hits a day and put the business in escrow two weeks later at full price with a back up offer. I have tried many other business for sale websites ... www.bizben.com receives more inquiries than all of the others I have used combined. Your service is easy to use for both brokers and clients and gets businesses sold. I am sold on www.bizben.com! |
Kirby Cramer, Business Broker, Award Commercial Properties |
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Just sold the car wash to a buyer that saw our ad in your website. . . We have received over 500 calls on the 20 business for sale ads we have in with you, we get a ton of calls, I have to change my cell phone battery twice a day! |
Ken Kang, Agent, CIS Realty |
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Thank you for your services you offer through www.bizben.com. Unbelivable and suprisingly my two business for sale listings were sold within 10 days through your website BizBen - I thank you again! |
Michael Mogharabi, Broker, REMAX Commercial |
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You have a great system, we have sold 2 businesses with your help one a hotel and a restaurant. I have other ads in with you currently. Thanks! |
Petra Jacobs, Agent |
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We sell mostly gas stations and I have to tell you how great your media is for selling businesses. Without your publication we would only be advertising in local newspapers which got us very few responses.
You play a major role in our marketing and advertising our businesses that we have for sale. Thanks again for all your help - I will spread the word to others how great your service and response is! |
Paul Ghafoori, Agent, Cosmopolitan Real Estate |
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Things are going well here and I am so far pleased with the responses I have been getting through your service. |
Vasilis Georgiou, Business Broker, Sunbelt Business Brokers of Orange Coast |
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The response to your website was incredible, got tons of great calls from buyers very quickly. Response was better than any other website and media I have used for advertising. Thanks. |
Sandra Kohanim, Business Broker, Business Investment Management |
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We received hundreds of calls on our listings and would recommend your publication and websites of businesses for sale to all agents and brokers to use to get the word out about their listings. Please feel free to use us as a reference, thanks again. |
Jaspal Singh, REMAX Gold, Real Estate Agent |
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I am going nuts with all the calls from BizBen.com! The business buyers that come from the calls are high quality and I have sold several businesses so far and have another in escrow because of your website. We have also gotten several listings from your service - it's amazing how many sellers look at your media too. I love your service, thanks again and God bless. |
David Duran, SouthHill Midland Realty, Agent |
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Getting a phenominal response from your advertising, just started with you and can't believe the response, 100 times better than the Sacramento Bee.
We just had our weekly office meeting with all the business brokers here in the office and I told everyone about the response I'am getting. |
Larry Turner, Business Broker, Business Team Business Brokers |
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Very satisfied with my advertising results, we have been averaging 10+ emails and calls a day from your website and print publication. We also advertise in the Korean Newspaper which we thought gave us good results but you have much better reults for less than half the cost.
I will spread the word to other agents who are trying to sell a business! |
Jay Kim, Agent, ERA New Star Realty & Investment |
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We advertise on 11 different websites for our listings and BizBen.com is definitly the best. It brings us not only alot more buyers, but better qualified business buyers too! |
Gary Bayus, Broker, Prestige Real Estate |
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I just wanted to drop you a quick note to tell you how pleased we are with your web site and magazine. We advertise on every major business for sale site that is out there, and approx. 40% of the total hits comes from your company.
One interesting point that you might want to know, we now recieve more phone calls from the web sites than from any newpaper we advertise in. What ever your doing, don't stop. Again, many thanks. |
Tim Rogers, Sunbelt Business Brokers, Northern California |
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I am tickled to pieces with the response to the advertising I do with you in comparison to our advertising in the LA Times. We are on your 30 Listings - Line Advertising Program and the number of calls to the cost is so much better than the local papers! Our response to your advertising has increased our calls by 80%. |
Mike Nesh, Broker, United Business & Property Brokers |
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Just started advertising with you and you were right we have gotten a great response! The one business we thought was going to be harder to sell we have received 8 emails or calls with 4 appointments generated and 2 offers coming in the next couple days! More ads are coming your way! |
Richard Lindner, Business Broker, Richard Lindner & Associates |
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You are doing a great job with my ads. I will be your customer for good! |
Martin Dibbini, Agent, REMAX Commercial |
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Great response to my FAST TRACK Advertising Program ad - already in escrow on this one and we have hundreds of potential buyers who want more info if it falls out. We have received easily 3-4 responses a day either by email or phone from potential business buyers! |
Susan Sotelo, Real Estate Agent, Network Realty |
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We are in escrow with the liquor store with real estate we had advertised with you - after only 1 week on your site! Putting in another ad today for a gas station. We get an excellent response to all the advertising we do on your website - I will spread the word to other agents how well your website advertising works! |
Adam, Aprim, Agent, Prudential Commercial Real Estate |
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I appreciate the great system you set up for business brokers to sell their listings so easily! We get a great source of our calls from buyers who come from your website - www.bizben.com, in fact we have sold 11 businesses so far this year. Thanks! |
Keith Ryan, Business Broker, Keith Ryan Business Brokerage |
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I guess you know by now how much I love www.BizBen.com but today I am writing to you for another reason. Recently, you mentioned some benefits and features of the fast track advertising program. I did sign up for fast track for one of my better listings and I must say that you have a very impressive thing going. I got a very high volume of calls and e-mails because of this program. I got an offer in a week of listing the business and we are working on closing the deal. Infact, the phone still rings and I still keep getting e-mails. Thank you, Peter for running this awesome website ! You are providing a huge service to the business brokerge fraternity. Do keep up the good work. |
Rick Lahkar, Business Broker |
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Having sold businesses for 22 years, I have found BizBen to be the best value in responses. With a few minor exceptions I have not had to use other advertising media in the last year. It appears that many seasoned buyers use BizBen. |
Bill Bruno, Business Broker, San Diego |
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