Why advertise & sell a business on BizBen?

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Reach 80,000 viewers daily (mostly business buyers) |
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80% of all BizBen visitors are active, motivated buyers |
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Over 50% of business buyers ONLY use BizBen to search on |
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BizBen is quoted regularly in California newspapers & media |
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Online since 1994 - the oldest site selling businesses |
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No hidden fees or commissions - just one low advertising fee |
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Confidential & secure: sell your business confidentially |
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Your payment information is highly protected at all times |
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Upgrade your ad anytime - past paid advertising is credited |
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Takes just minutes to place your ad on BizBen |
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We Accept: Visa, Mastercard, AMEX, Discover |
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Access your ad 24/7 for revisions, upgrades etc. |
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Who advertises on BizBen.com?

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small business owners |
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business brokers and agents |





BizBen Fast Facts

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50% of small business buyers only search on BizBen.com |
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80,000 viewers daily |
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First online listing site - since 1994 |
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Experts able to assist you in your online advertising efforts |
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Included In Search Results Immediately
By business type, geographic area, & other factors
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Included In Daily Email Reports & Instant Email Alerts
Your ad is sent out immediately to business buyers after placement
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Included In RSS Feed
Your ad is included in our network of small business sites
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Added To New Listings Page
Your ad is added immediately to our New Listings page
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Unlimited Ad Copy
Feel free to add as much copy as you want
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Comprehensive Ad Stats
See how many viewers reviewed your ad, emails received, etc.
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Downloadable Forms & Agreements
FREE access to all forms (for selling) in your ad account
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Business Wanted To Buy
FREE access to business wanted postings in your ad account
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Revise Your Ad Anytime - 24/7
Log in anytime to BizBen and revise your ad
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Top Tier Ad Placement On Search Results Pages
By geographic area, type, category, & keyword searches, etc.
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Photos (optional) Of Business Being Sold
4 photos at top of line ad & slideshow on the ad details page
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Banner Ad
Banner strategically placed on pages linked to your ad's details
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Expert Ad Review For Intensive Exposure
Ad review and clearance by a BizBen advertising consultant
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Expert Ad Consulting By A Top BizBen Ad Consultant
Custom resources to complete your deal, forms, ad text & optimization
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Added Exposure On The Syndicated BizBen Blog
Your business is featured on the BizBen blog & News, Notes, & Tips Section
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FREE Standard Ad Renewals
Unlimited Standard Ad Renewals
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Business Valuation & Deal Structure Analysis
Feedback on your business valuation & deal structure
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Pre-Qualification For Business Purchase Financing
Get professionally pre-qualified (sell-side), opens the door to more buyers
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Expert Feedback On Questions During The Selling Process
Access to our panel of experts if you have a question
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BizBen Podcast Interview (Optional)
15-20 minute interview on BizBen Podcast: Increased Exposure
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Select An Advertising Plan (click to select)
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Fast Track Advertising |
Banner & Resource Advertising |
Business Broker And Agent Multi Ad Programs
Sample Search Results

Advertising On BizBen.com: Frequently Asked Questions About Advertising |
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Questions:
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Click On Any Question To Link To It's Answer Lower On The Page
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Q: |
What is BizBen.com? |
A: |
BizBen.com is an online marketplace that matches business buyers with sellers of existing businesses for sale. In addition, BizBen offers resources, articles, live workshops, online webinars, a syndicated blog, and a podcast on the topic of buying and selling small to mid-sized businesses.
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Q: |
Why should I use BizBen to sell my business? |
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The key to quickly selling your business for the highest price possible can be summed up in three words - Exposure, exposure, exposure! The most exposure you can get for your business the more successful you will be in trying to sell it, and BizBen delivers eager, motivated business buyers quickly! Advertising on BizBen is easy and fast - go to sell a business to place an ad.
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Do I have to pay a commission or any additional fees if I find a buyer for my business on BizBen? |
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Absolutely not. There are no hidden commissions or fees. Our advertised prices are all you will ever pay to sell your business on BizBen.com. BizBen is the most effect and least expensive method of reaching the right buyers and selling a business.
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Q: |
How does BizBen generate traffic to their website? |
A: |
BizBen reaches hundreds of thousands of potential buyers each month with its advertising & marketing campaigns throughout online & print mediums. Since our company has been assisting those selling businesses since 1994 we have a huge following of buyers - over 60,000 daily! Our listings are also fed via RSS feed to a network of small business sites and resources. This means you will get more exposure for your business with BizBen than with other media. Plus, BizBen is extremely affordable so you don't spend a fortune trying to generate interest in selling your business.
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How do I create a business for sale ad? |
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To create a new ad to sell your business, click on Sell a Business. Follow the directions to create your ad - determine which advertising program best fits your needs and expectations - there approximately 3 steps, and we accept all major credit cards to complete your ad placement process. Your business for sale will be added to our online database in a matter of minutes.
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How much does it cost to to advertise a business for sale listing? |
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Listing a business or opportunity on BizBen.com is very economical. You have several options for selling your business, and one is sure to fit your budget. To see the costs and programs for individual ads go to our sell a business page. For brokers and agents with mutiple listings (ads) please refer to our multiple listings ad rates page.
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How long does it take for my new business for sale listing to be posted on BizBen? |
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To assure quality listings, we review every new listing being posted on BizBen. Your ad will appear immediately in the New Listings section while we make sure your new ad is placed in the appropriate areas and catagories on BizBen making it easier for potential buyers to find and contact you about your business for sale. Unlike other webites your ad on BizBen usually only takes between 30 minutes to 3 hours (depending on the number of new listings being posted at the time) to get reviewed and fully distributed into our network!
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Q: |
When writing an ad for BizBen what are the most important factors? |
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First you want to include as much possible information as possible (as much as confidentiality will allow provided that it is important) in your ad - talk about the history of the business, where its at now, and the potential in the future. Buyers also want to know about: lease factors, number of employees, geographic area, competitive factors, etc. We have found the advertisers who write a comprehensive ad are usually the ones who get the best response from the most number of motivated buyers.
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How do I modify my business for sale ad on BizBen? |
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You can update and modify your BizBen business for sale ad at any time - 24/7. To do so, go to the Advertising Log In page and enter your User Name & Password. You will then see your advertising account where you can revise your ad, see your advertising stats, emails received concerning your ad and other important data.
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What is the term of my business for sale ad? |
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You determine the time period of your ad (Standard or Fast Track) you select one, two, or a three month run. You can "turn-off" your ad at anytime by making it inactive if you want to turn off your ad if lets say you are in escrow and you want to limit or eliminate calls or emails for a period of time.
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Should I include the purchase price and other financial information in the ad? |
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Yes you should. Why waste anyones time and have them call you and waste your time if the price isn't close to what buyers are searching for. Also have someone assist you to realistically figure out the adjusted net income of the business (for the previous three years) - this is one of the most important numbers to potential buyers (and usually the price of the business is some multiple of this number). Some of the more successful business for sale ads on BizBen include in the long description field the last three years of these numbers: Gross Sales, Adjusted Net Income, Inventory Amounts, Accounts Receivable, Accounts Payable (if any), working capital required for a new buyer, etc. Put some effort into this information - it will make the sale of a business much faster and easier on everyone.
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How will the sale of my business be kept confidential? |
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Most buyers will be understand they will need to sign a non-disclosure agreement before reviewing any imformation about the sale of your business. Only a limited amount of information should be disclosed prior to determining if the potential buyer is either legitimate or capable of completing the transaction. BizBen offers advertisers an example of a Confidentiality Agreement or Non-Disclosure Agreement (NDA) in the Advertising Managment section when you log into your BizBen account.
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How long should I expect it to take to sell a business? |
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Surveys have found that the national average is approximately six months from your decision to sell to the actual closing. Advertising a business for sale on BizBen usually takes between one to three months from start to finish. The amount of time it will take to sell your business may vary significantly from this average depending upon a number of factors. These factors include deal structure, the time of year, the true value of the business versus the asking price, the size of the business and the local market. The most important factors are usually price and the ability to effectively locate qualified, motivated business buyers. Also very important is the level of exposure you give your listing - make sure you review the BizBen Fast Track advertising program - designed for those looking to sell a business quicker and with usually a much higher response from buyers.
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When is the right time to sell my business? |
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Timing is very important. Your business should be performing well and the likelihood that your customers will remain with the new business owner(s) should be good. The less uncertainty a buyer has to evaluate the better. Buyers will reduce their bid if an important contract may be expiring soon. In addition, buyers will want to be able to accurately predict the business's material costs. Advance planning is also an important part of making sure your business is performing well. Many times business owners manage their business expenses to reduce their taxes. Although this is certainly a legitimate business strategy, many times buyers rely on income as reported in the tax return to serve as the basis for valuing the business. Some experts thus recommend a more arm's length approach to tax accounting in the years immediately prior to the sale of a business. It is also important to allow enough time for the transaction. If the seller has time pressures, he or she may have to accept a lower price. Another factor in finding the right time to sell your business is for you personally to be prepared for a significant change. As the owner and primary decision maker, you must be willing to separate yourself from your business. Other factors over which you have less control are the level of mergers and acquisitions activity in your industry and general economic trends.
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How does BizBen differ from a business brokerage company? |
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BizBen.com does not directly represent the purchase or sale of any business like most traditional business brokerage companies. Instead, we provide a forum for independent business owners, brokers, and franchisors to advertise and sell their businesses to potential business buyers.
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How do I remove my business for sale listing? |
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You can remove your ad at anytime by logging into your advertising account and the making your ad "inactive" or deleting it.
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Can I upgrade my advertising at any time? |
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Yes, you can upgrade your advertising on BizBen at anytime by calling toll free 866-270-6278, we will prorate and upgrade your advertising right over the phone.
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Is my email address displayed in my BizBen ad? |
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No, due to confidentiality your email address is "masked" or hidden behind our online form for potential buyers to contact you by email - they will not know your email address unless you respond to their email to you from BizBen.
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Can I add a logo or line art instead of pictures of my business in my Fast Track ad? |
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The whole idea of pictures with your ad is to show potential business buyers what your business looks like and give your ad more exposure, therefore we only accept pictures of the business - no logos, line artwork etc. We need 4 pictures in jpg / landscape (horizontal) orientation. At the time of ad placement we will inform you to what email address to email us your pictures of the business.
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How many & in what format should my pictures be in for my Fast Track ad? |
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Pictures for the Fast Track program should be in jpg format and in landscape mode. The pictures should be at least 420 pixels wide. We will resize them to the correct size and best suited for the site. Please phone your Fast Track advertising account representative and they will let you know where to email 4-6 pictures for your Fast Track ad on BizBen.
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Past Testimonials From Advertisers Like You |
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Plain and simple...THANK YOU THANK YOU THANK YOU for all you have done to help me sell floral company in an inordianetly short period of time!! I am forever grateful to you for all your advice and your knowledge of marketing!
I had been trying to sell my business for several weeks, and was getting frustrated at not selling as quickly as I had planned. When you suggested I try the FAST TRACK advertising that is available on BIZBEN, I was not prepared to sell my business within 4 DAYS!!!! I had no less than 50 people who were actively persuing ownership of businesses for sale after the FAST TRACK ad came out! FAST TRACK WORKS WONDERS!!! I was mesmerized at the speed that I got calls and email from interested parties!! I am also amazed at how many people I still get calls from wanting to check to see if it is still available!
I am a true believer in BIZBEN. In fact, I am your best broker for word of mouth advertising. I refer anyone I know who is looking to buy or sell a business to go directly to BIZBEN and not stop anywhere else. I also liked that I could go into the site and change the information as needed. That was a big help since we did make some changes in advertising as we went along.
I wanted to thank you, Peter, for being there and helping me through this process and making sure I had the what I needed as far as paperwork. You have made the process of selling (or buying businesses) so much easier than I would have thought possible! |
Robert P. Former Owner of Pismo Beach Florist |
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Well, It looks like we are well on our way to a sale, thanks to BizBen! The upgrade to the Fast Track Ad Program really did the trick. Can you mark my ad as "In Escrow", so if I have to I can restructure. Thanks!
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D. Gardner, Business Owner |
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Thank you for your services you offer through www.bizben.com. Unbelivable and suprisingly my two business for sale listings were sold within 10 days through your website BizBen - I thank you again! |
Michael Mogharabi, Broker, REMAX Commercial |
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We are in escrow now on the sale of the bowling alley/restaurant/bar we had advertised with you. We had an awesome response - over 1000 hits on our ad in your website, and we will definitly be using your services again to advertise our businesses for sale. |
Ottie Mendez, Agent, Smith & Mederas Real Estate |
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Thank you for all your personal attention and professional advice in selling my business. I was considering listing in the San Francisco Chronicle Newspaper for $240 a week, but instead I used your Fast Track advertising program for $300 and got 75 calls in 10 days, 15 offers and 4 parties with checks in hand on my first two meetings with them.
I had no idea that there would be that much interest in my business, because I had worked for so many years out of love for my work, not money. I did not know how to financially value my business because I had too much heart in my work. By having so many offers, I realized that my work was very valuable and in demand.
I would not have known that without the exposure you gave to my business in your FAST TRACK Advertising Program! |
Vicky Lee, Business Owner/Seller, Juice Bar |
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Just wanted you to know how thrilled we are with the results of our FAST TRACK Ad we have with you. After starting the ad only 3 weeks ago we have received over 18 emails, and over 44 phone calls - and now have 3 offers on our business, one for all CASH! Thanks for your great website - perfect for business owners who are looking to sell their business and got alot of results! |
L&L, Persson, Business Owner/Seller, Moving & Shipping Box Store |
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It looks like it is sold and will close on the first of Feb! Thanks for your help in selling the business. |
R. Sherman., Business Owner |
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We sold our specialty business and currently expecting escrow to close with 10 days. Please close my account. I just want to say that I advertised this store in many places. The store is an internet gaming center, thus it is a specialty store and difficult for most people to have any interest in it primarily due to a lack of understanding. However, your website generated at least 300 to 1 leads over all other forms of advertising. Thank you for helping sell my store. One other note is that people like to use the phone versus sending an email. I may have received only 9 or 10 emails versus the 150 or so phone calls you site generated. |
Chuck King, Former Business Owner/Seller |
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I placed an ad with you to sell my business (gas station & mini mart) and was successful (the business is in escrow). I wanted to request you to stop running the ad but couldn't remember my user name or password. Thanks for all your assistance!
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Balaji Angle, Business Owner, Gas Station & Mart
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We have received tons of response to our FAST TRACK Ad and have had several offers to purchase so far, thanks for the great program. |
Jim K., Business Owner/Seller, Door Manufacturing Co. |
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As of this e-mail, the car wash I had advertised with you on www.bizben.com is in escrow! Please let my account expire. I will contact you when I have my next listing for www.bizben.com. - P.S. the website was very successful in the exposure and sale of the car wash. And as always, I am sharing the success of www.bizben.com with other business brokers & agents. Thanks! |
Richard Lindner, Richard Lindner Associates, Business Broker |
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We just finalized the purchase agreement/deposit with my original buyer, so the ad can be removed. If our sale does not go through, I would not hesitate to go right back to the Fast Track ad - it is clear that advertising this way catches peoples attention. Thanks for your help! |
John Eggert, Business Owner, Seller |
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All the brokers here at Sunbelt Business Brokers of Los Angeles and Glendale think that we could have not survive this long in this wonderful business brokerage industry if it wasn't for the great exposure we get at California Businesses for sale, not only do we get the greatest advertising rates, but we also get great response from the internet - everyday we get at least 20 to 50 e-mails inquiries regarding the businesses we have for sale all from the California Businesses for Sale website!!!
And to top it all, they have this great monthly newspaper we get where we can actually see all our ads, and we get a great idea as to how and what other brokers in the industry are listing!!!
The greatest thing though is the service you get from the real macoy!! Peter who is the owner and still operating this wonderful business and it does not matter how big or small you are, he takes the time to answer your questions and is always working with you to meet your advertising needs and for you to get the most out of your ads....
We love what CA Business for Sale has done and what it keeps doing for us.... |
Pat Durie, Broker, Sunbelt Business Brokers Of Los Angeles |
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Thanks so much for having a great marketing tool for selling California businesses! I was able to sell my autobody shop in no time at all, w/several offers! Thanks to your FAST TRACK Marketing program, my clients are just as happy as I am. |
Lori Lesser, Keller Williams Realty
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Just started advertising with you and you were right we have gotten a great response! The one business we thought was going to be harder to sell we have received 8 emails or calls with 4 appointments generated and 2 offers coming in the next couple days! More ads are coming your way! |
Richard Lindner, Business Broker, Richard Lindner & Associates |
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Incredible response, a ton of calls! Business buyers really see your media - great job, very impressive with your FAST TRACK Advertising Program - it's what you said it would be and more. |
D. Brown, Business Owner, Inspection Services |
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Your service was excellent and I will sure use your service again in the future. |
Frank Ju, Business Owner |
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Our coin laundry is in escrow now! We got from your website over 4 calls a day from business buyers, have had 25 emails, and over 1000 people see our ad over the 3 month advertising run in your media! |
Michael Stein, Business Owner/Seller, Coin Laundry |
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We received over 10 responses a day from buyers about our liquor store we had on your site and in your publication.
We just sold our store so you can take the ad out. Thanks for all your help the response was terrific! |
Nick, Business Owner, Liquor Store, San Bernardino |
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Just got an offer on my business after one month in the FAST TRACK Advertising Program, have had other people inquire and know that it will soon sell. just an update for you - 3 weeks later. It sold with escrow closing in approximately 2 weeks. We received over 20 emails and 100 phone calls on our ad in the FAST TRACK Ad Program. You helped me achieve selling my business in under 3 months from start to finish!!!! |
B Dickens, Business Owner/Seller, Print & Copy Shop |
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I just listed another business for sale with your company and I have to say WOW your site definitely works BEST out of all. I placed several ads with other sites one was FOUR TIMES the rate of yours, over 98% of my leads came from your site and I sold this last listing in 2 days!!! I WILL ALWAYS USE YOUR SITE TO SELL MY BUSINESS FOR SALE LISTINGS. You really have a great site…
Thanks for all the help in selling my listings! |
Carl Capitano, Agent, Investment Specialist |
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You have a great system, we have sold 2 businesses with your help one a hotel and a restaurant. I have other ads in with you currently. Thanks! |
Petra Jacobs, Agent |
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